Female leads for the large drama viewership of females isn't a bad idea.
And with the kdrama ability to evoke an emotional response from the audience and to get them to feel for the characters, it's hard to resist. But more obscure characters -especially those who have lived interesting lives but we have little information about - can get the audience hungering for more. If it's about a popular king, well, you can read about him in a history book along with all his social, political, economic accomplishments and failures. I think what made Dae Jang Geum and Dong Yi (another sort of conventional drama) so popular is because of the kind of story being told. I'm not sure if conventional dramas were popular. I think it's just a few loud naysayers and political officials (old farts no one cares about) who get super upset over Korea's interpretation of history. And that killer song, From the Beginning Until Now. I always thought Hallyu was built on the tears of Bae Yong Jun and Choi Ji Woo in Winter Sonata. Tags: Dae Jang Geum, Lee Young-ae, sequels Lee Young-ae gives her first post-wedding statements.Lee Young-ae signs on with new management.Lee Young-ae in talks for Dae Jang Geum sequel.You wind up designing the whole thing for an imaginary audience, and then you wonder when the real audience doesn’t eat it up the way you expected.
It’s the live-shoot mentality in extreme, and also premature. I also worry whenever I hear of dramas putting the market/money/distribution considerations before its story. And the competition for all dramas has become much more fierce. These days, the sageuk market is almost entirely fusion, with a different pace and sensibility. Back in 2003, you could do a conventional sageuk and guarantee blockbuster ratings and ship it abroad for big money. Our expectations are a lot higher than they used to be, in all regards of execution: You still need the baselines of good story and acting and directing, but taste and style and aesthetic? Vastly different. Fan tastes have evolved, and so has the overseas market. It’s more of an issue for Dae Jang Geum 2 than IRIS 2, because dramaland is so completely different now compared to the landscape in 2003. Here’s what I said about the IRIS sequel, and it stands for the Dae Jang Geum sequel too: Is this still a relevant project? Do we still care? Still, there are no concrete details about a production team or PD, nor are there casting leads (despite trying to woo Lee Young-ae back to the show), or a broadcast timetable, although MBC would like a 2013 broadcast. MBC aims to get Honam onboard with pre-sale of licensing rights and investments for the sequel, and possibly also as a co-producer.
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Furthermore, president Kim Jae-chul reportedly visited China last week to discuss a broadcast agreement with China’s Honam TV, which is the station that aired the original series in 2005. This time, however, MBC seems committed to seeing through the production. So yes, it makes sense that they’d want to bring it back, as they have announced they would do with almost predictable regularity over the years every now and then we’d hear of plans for the sequel, and then nothing for ages, and then more plans. MBC has announced a confirmation of production plans for the sequel series to their 2003 smash sageuk hit Dae Jang Geum (aka Jewel in the Palace), which was an enormous success not only at home but internationally as well, becoming one of their flagship shows and a benchmark for Hallyu’s popularity over the past decade.
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Really? We’re still going with the Dae Jang Geum sequel idea, a full decade after the fact? O…kay. 73 SeptemOctoDae Jang Geum sequel confirms production plans by javabeans
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